More Buyers Are Making Moves—Is It Time to Sell in San Francisco?

If you’ve been waiting for the right time to sell your San Francisco property, this might be the sign you’ve been looking for.

Over the past few years, rising mortgage rates and affordability concerns slowed the market down, but that’s beginning to change. Buyers are adjusting to the reality of today’s market, and demand is picking up—especially here in San Francisco, where real estate remains a strong long-term investment.

According to the National Association of Realtors (NAR):
"Home buyers seem to be getting over the shock of mortgage rates in the mid- to upper-6% range."

This shift means that while we may not see a sudden surge of buyers overnight, serious buyers are actively searching for the right property. And in a high-demand city like San Francisco, that’s a great opportunity for sellers looking to make a move.

3 Signs Buyers Are Ready To Make Their Move in SF

1. Mortgage Applications Are Increasing

According to the Mortgage Bankers Association (MBA), mortgage applications have surged 37% since the start of the year. This indicates more buyers are securing financing and getting serious about purchasing. In a competitive market like San Francisco, where cash offers and quick closes are common, well-prepared buyers are an excellent sign for sellers.

2. Buyer Demand Is Picking Up

Redfin’s Homebuyer Demand Index shows a 3% increase since late January. While that may seem small, in a market where inventory is always tight—especially in sought-after neighborhoods like Noe Valley, Pacific Heights, and the Mission—this uptick suggests renewed buyer interest.

3. More Home Showings Are Happening

Data from ShowingTime reports a 13% increase in home showings since the beginning of the year. More foot traffic means more eyes on your property, and more competition among buyers can lead to stronger offers. If you’re selling a luxury home or investment property, the current demand could work in your favor.

Why Now Might Be the Perfect Time to Sell

Spring is historically the busiest season for real estate, and here in San Francisco, it often brings motivated buyers eager to lock in their next home or investment property before summer. Whether you own a condo in SoMa, a Victorian in the Haight, or a multi-unit building in the Richmond District, listing your property now could help you capitalize on this growing momentum.

Bottom Line

The market is shifting, and buyers are coming back. If you’ve been considering selling, now is the time to take advantage of increased activity.

Want to know what your San Francisco property is worth in today’s market? Let’s connect and strategize your next move.