A Record Number of Buyers Are Planning to Move in 2025—Is It Time to Sell in San Francisco?
If you've been considering selling your San Francisco property, 2025 might be the right time. A recent NerdWallet survey found that 15% of Americans plan to buy a home this year—the highest percentage recorded in this survey’s history.
Why This Matters for San Francisco Sellers
Since 2020, buyer demand has hovered between 9-11%, but this recent increase signals a growing pool of serious buyers ready to enter the market. While we’re not expecting the kind of frenzied demand seen in 2021, this shift suggests that buyers who’ve been waiting on the sidelines are getting ready to act.
For San Francisco, this means:
More motivated buyers—many of whom have been saving and waiting for the right time to invest.
An opportunity for sellers to attract interest, especially in high-demand neighborhoods like Noe Valley, Pacific Heights, and Russian Hill.
More competition among buyers, particularly in the luxury and investment markets, where inventory remains tight.
The Spring Surge Is Coming
More than half (54%) of these potential buyers are already browsing listings online. In San Francisco, this means many will be looking ahead to the spring buying season, when we typically see peak market activity. If you’re thinking about selling, now’s the time to start prepping.
What This Means for Your Investment
Whether you're selling a primary residence, rental property, or a luxury condo, positioning your home effectively is key. A well-marketed property in San Francisco can attract multiple buyers, especially with demand rising. This is also an opportunity to capitalize on strong price trends and lock in solid returns before mortgage rates shift again.
Bottom Line
If you’ve been waiting for the right market conditions to sell, this year is shaping up to be one of the strongest in recent years. With buyer demand growing, strategic pricing and marketing can help maximize your return.
Thinking about selling? Let’s discuss your property’s value, market potential, and the best strategy to get it in front of serious buyers. Reach out today.
