The 3 Biggest Mistakes San Francisco Sellers Are Making Right Now
If you're thinking about selling your home in San Francisco, having the right strategy is critical. The market has shifted, and buyers are more selective than ever. With more homes available and interest rates still impacting affordability, sellers who don’t adjust are making costly mistakes.
Here are three of the biggest missteps I see in today’s market—and how you can avoid them.
1. Overpricing the Home
Many sellers assume they can price their home high and negotiate down. That strategy doesn’t work in San Francisco’s current market. While inventory has increased, buyers are facing tighter budgets due to higher mortgage rates. If your home is overpriced, you’ll get fewer showings, and serious buyers may move on to better-priced options.
I’ve seen overpriced homes sit on the market, forcing sellers to make multiple price cuts, which can make buyers wonder what’s wrong with the property. Instead, price it right from day one. A well-priced home generates strong interest and multiple offers. I’ll analyze comparable sales, market trends, and buyer demand to help you set a competitive price that maximizes your return.
2. Ignoring Necessary Repairs
San Francisco buyers are sophisticated. They notice the details—whether it’s a leaky faucet, outdated fixtures, or worn flooring. Small issues can make buyers question the overall condition of the home and lead to lower offers or requests for costly concessions.
In a competitive market, homes that are move-in ready have a clear advantage. Minor improvements, like fresh paint, refinished hardwood floors, or modern light fixtures, can make a significant difference. Before listing, I’ll help you identify the repairs and updates that will give you the best return on investment.
3. Refusing to Negotiate
The days of bidding wars on every home are over—buyers now have more leverage. You may receive offers with contingencies, requests for seller credits, or repair negotiations. Some sellers take offense at lower offers and refuse to engage, which is a mistake.
Instead, view negotiations as part of the process. A skilled agent (like me) knows how to navigate offers to find common ground that works for both sides. Whether it’s structuring credits for closing costs or handling inspection negotiations, the goal is to get the best deal while keeping the transaction moving forward.
The Biggest Mistake? Trying to Sell Without an Expert
Each of these mistakes can be avoided with the right strategy and guidance. Selling in San Francisco requires market expertise, pricing strategy, and negotiation skills. Trying to sell on your own or with an agent who isn’t familiar with local trends can cost you time and money.
Bottom Line
If you're thinking about selling, let’s talk. I’ll help you price your home correctly, prepare it for maximum appeal, and negotiate the best possible deal. In a shifting market, the right approach makes all the difference. Reach out today to get started.
